ARQR360 vs Intiaro: What a Furniture Store Actually Gets from Each

Picture a furniture store owner in Columbus, Ohio. She sells sofas and armchairs from two showrooms and a website. A customer asks if she can see a fabric swatch on the actual sofa shape before ordering. A friend mentions Intiaro, the furniture-industry 3D platform behind the configurators at big brands. Then she finds ARQR360. Two very different answers to what looks like one question. Here is the honest version.

What Intiaro is

Intiaro is a 3D platform built only for the furniture industry. Its main product is the interactive product configurator: shoppers pick fabrics, finishes, and layouts and watch the piece update live on the page. It also offers WebAR, room scenes, sales tools, and 3D asset creation for companies that need models built from scratch. Its launches with furniture brands like Rowe Furniture and Classic Home have been covered in the furniture trade press.

The platform starts with 3D assets. Your products arrive as models, supplied from your own CAD files or built by Intiaro's asset team, and the configurators, visualization, and sales tools are built on top. That stack is made for brands and large retailers with digital teams that manage ranges across dealers and online channels.

What ARQR360 is

ARQR360 is a done-for-you AR catalogue for independent furniture retailers. You send photos of your bestselling pieces and their real listed dimensions. We build true-to-size AR (Augmented Reality) views from them and hand you links and QR codes that open the view in your customer's phone browser. No app. No platform to learn. No 3D team on your side. About seven days from photos to a live catalogue.

The audience is different. ARQR360 is built for stores that sell finished pieces off the floor, not brands running configurator projects across a dealer network.

Price: quote-based platform vs one public flat rate

Intiaro does not publish pricing on its website. You talk to their team, describe your catalogue and which modules you want, and get a quote. That is normal for a platform built for brands, and the final figure depends on catalogue size and which tools you use. There is no reliable public number, so get the quote in writing before you compare.

ARQR360 publishes its price: $249 one-time setup and $29 a month. The AR (Augmented Reality) views are included. No product cap, no per-view fee, no separate content creation charge on top.

Setup effort: a platform project vs sending photos

An Intiaro project starts with 3D assets. If you have CAD files, you move fast. If you hold nothing but product photos, their asset team builds the models first, then comes the platform work: configurators, embeds, integrations, maintenance. That is the right shape for a brand with a digital team. It is a heavy shape for a shop with six staff and a Shopify store.

With ARQR360 the project is: send photos, get a working AR catalogue back in about seven days. The links go on your product pages. The QR codes go on the floor tags. There is nothing to integrate and nothing to maintain.

True-to-size accuracy

Both routes put products in the customer's room at real dimensions. The honest difference is not polish. It is what you go through to get your sofa live, and what you pay every year to keep it there. For a store whose problem is customers guessing whether a chair fits their corner, a true-to-size AR view that ships this month beats a perfect platform that ships next quarter.

One more number, and it is Shopify's own data, not ours: products with 3D or AR views convert about 94% better than products without. Whichever route you take, giving shoppers a true-to-size view beats a flat photo.

Who each one fits

Intiaro makes sense if:

• You are a furniture brand or a large retailer with a digital team
• You want product configurators, fabric switching, and sales tools, not just AR
• You already have CAD files, or a budget for asset creation
• You sell through dealers and need one system across channels

ARQR360 is designed for stores like yours if:

• You are an independent furniture retailer or showroom
• You sell finished pieces and hold no CAD files
• You use Shopify, WooCommerce, or a simple website
• You want shoppers to check size and fit in their own rooms, fast
• You need one public price with no surprises

The question to ask both vendors

Before you sign anything, ask both of us the same four questions in writing: what is the full annual cost including every 3D asset, who builds the models and from what source material, what happens to your models if you end the contract, and does the customer need to download an app. The answers will tell you which tool fits your store faster than any feature list.

For another comparison in the same aisle, read ARQR360 vs Cylindo.

The cheapest way to check if AR works for your store

You do not have to commit to anything to find out. Send a photo of your bestselling sofa or armchair and we will build you one true-to-size AR (Augmented Reality) view free. Put it on your own phone, check it against the real piece, and see if your customers would use it. If it does not convince you, you have spent nothing. Try the live furniture demo first: it opens in your phone browser, no install.

Spin views and true-to-size views answer different questions. For the size side, and what it does to the returns pile, read our furniture store guide to cutting returns with AR.