ARQR360 vs Roomvo: What a Rug Store Actually Gets from Each

Picture a rug store owner in Sydney. She sells handmade and machine-made rugs, from runners to big 12x15 statement pieces. Her website gets steady traffic. Visitors open a rug page, stare at the photos, then leave. The problem is not the rug. It is the question they cannot answer from a flat photo: will this rug actually work in my room?

Two very different tools promise to answer it. Roomvo, the Canadian room-visualization platform used by flooring and rug retailers, and ARQR360, the done-for-you AR catalogue for independent stores. Both put your rugs in the customer's room. They do it in completely different ways. Here is the honest version.

What Roomvo is

Roomvo is a web-based room visualizer built for flooring, rug, and home improvement retailers. Your catalogue plugs into their system (they describe an automated catalogue covering over 250 brands), and your website gets an embedded visualizer. The customer picks a rug, uploads a photo of their own room or chooses a stock room scene, and sees the rug layered into that photo. They can swap rugs, compare options side by side, adjust the size, and share the finished image.

It is photo visualization, not 3D. Nobody builds a 3D model of anything. The visualizer composites your real product photos into the customer's room photo. There is no app to download. It runs in the browser on your own website, with your branding on it.

What ARQR360 is

ARQR360 is a done-for-you AR catalogue for independent rug retailers. You send photos of your bestselling rugs and their real listed dimensions. We build true-to-size AR (Augmented Reality) views from them and hand you links and QR codes. The customer taps the link on their phone, scans their actual floor, and the rug appears live in their own room at its real size. They walk around it, check the edges against the furniture, and see the true fit. No app. No platform to learn. About seven days from photos to a live catalogue.

Price: quote-based platform vs one public flat rate

Roomvo does not publish pricing on its website. You talk to their team about your catalogue and get a quote, and the final figure depends on your catalogue size and which modules you use. That is normal for a platform in this space. Get the quote in writing before you compare, because directory listings do not agree on a number.

ARQR360 publishes its price: $249 one-time setup and $29 a month. The AR (Augmented Reality) views are included. No product cap, no per-view fee, no separate visualization charge sitting on top.

Setup effort: a platform you run vs photos you send

With Roomvo you get a platform to operate. Your catalogue gets connected, the visualizer gets embedded on your site, and you manage the product selection and branding with their self-serve tools. That is the right shape for a retailer with a big catalogue and someone on the team to own the tool.

With ARQR360 the project is: send photos, get a working AR catalogue back in about seven days. The links go on your product pages. The QR codes go on the floor tags. There is nothing to integrate and nothing to maintain.

True-to-size accuracy

This is where the two genuinely differ, and it matters for rugs more than any other category. Roomvo shows your customer how the rug looks in a photo of their room. The pattern, the colours, the feel: that is what it answers, and it answers it well. But it is a composite image. The scale depends on the photo, so the customer cannot check whether a 9x12 leaves exactly the border they want around their dining table.

ARQR360 answers the size question directly. The customer scans their real floor and the rug appears at its true listed dimensions, live in their own room. Walk to the sofa, check the gap. That is the moment a rug buyer decides, and it is the moment returns are born: most rug returns are size returns.

One more number, and it is Shopify's own data, not ours: products with 3D or AR views convert about 94% better than products without. Whichever route you take, letting the customer see the rug in their space beats a flat photo.

Who each one fits

Roomvo makes sense if:

• You carry a large catalogue and want customers browsing and comparing for longer (Roomvo says its retail users see up to twice the browsing time)
• Pattern and colour are the deciding factor more often than exact size
• You have someone on the team to run a platform: catalogue syncing, branding, analytics
• Your budget fits a quoted platform, confirmed in writing

ARQR360 is designed for stores like yours if:

• You are an independent rug retailer or showroom
• Size returns are the leak you want to close
• You want every rug on the product page viewable at true size, plus QR codes on the floor tags
• You need one public price with no surprises, live in about seven days

The question to ask both vendors

Before you sign anything, ask both of us the same four questions in writing: what is the full annual cost including every fee, how is the rug shown in the room (a composite photo or a true-size AR view), what is involved in setup and who maintains it afterwards, and does the customer need to download an app. The answers will tell you which tool fits your store faster than any feature list.

For another comparison in the rug aisle, read ARQR360 vs Vertebrae.

The cheapest way to check if AR works for your store

You do not have to commit to anything to find out. Send a photo of your bestselling rug and we will build you one true-to-size AR (Augmented Reality) view free. Put it on your own floor, check it against the real rug, and see if your customers would use it. If it does not convince you, you have spent nothing. Try the live rug demo first: it opens in your phone browser, no install.

Room planning and true-to-size viewing answer different questions. For the viewing side, and what it does to the returns shelf, read how AR helps rug stores sell the right size first time.