ARQR360 vs Obsess: What a Decor Store Actually Gets from Each
Picture a home decor store owner in London. She sells lamps, mirrors, vases, and wall art from one shop and a website. Her customers love a piece online but stall at the same question: will it look right in my room. She starts searching for AR options for shops and two names land in her results. Obsess, the New York company behind 3D virtual stores for brands like Ralph Lauren and L'Oreal. And ARQR360, the done-for-you AR catalogue for independent retailers. Both are real. They are built for very different buyers. Here is the honest version.
What Obsess is
Obsess was founded in 2017 by Neha Singh and builds 3D virtual stores: walkable, shoppable digital versions of a brand's shop that run on the brand's website, mobile app, and social channels. Its client list includes Ralph Lauren, L'Oreal, Crate & Barrel, e.l.f. Cosmetics, J.Crew, and Disney. In January 2025 it was acquired by Infinite Reality. The product is the full immersive experience: a customer walks a digital flagship from her phone.
The project starts with your brand assets and a design brief, and Obsess's team builds the 3D environment and the shoppable experience around it. This is custom project work, priced as custom project work. It is the right shape for a brand with a marketing team that wants a digital flagship. It is a heavy shape for a decor shop with four staff and a website on Shopify.
What ARQR360 is
ARQR360 is a done-for-you AR catalogue for independent decor retailers. You send photos of your bestselling products and we build true-to-size AR (Augmented Reality) views from them, host them, and hand you links and QR codes that open the AR view in your customer's phone browser. No app. No platform to learn. No virtual store to build.
The point is different. We do not build you a digital shop to walk through. We put one link on each product page that lets the customer see that exact piece at its true size in their own room. One answers how the store feels. The other answers whether this lamp will fit the sideboard. For a decor store, the second question is the one that decides the sale.
Price: a custom project vs a public flat rate
Obsess does not publish pricing. You talk to their team, describe the project, and get a quote. That is normal for custom-built virtual stores, and the figure depends on how big and detailed the build is. Reviews and directory listings do not agree on a number, so the only reliable way to know is to ask.
ARQR360 publishes its price: $249 one-time setup and $29 a month. The AR views are included. There is no product cap, no per-view fee, and no build cost sitting on top.
Setup effort: a store build vs sending photos
An Obsess project means a design and build process: briefing, 3D environment design, product integration, testing, launch. It runs on their platform with their project team driving it. You get a digital flagship out of it. You also get weeks or months of calendar time and your own staff's attention tied up in it.
With ARQR360 the project is: send photos, get a working AR catalogue back in about seven days. The links go on your product pages. The QR codes go in the shop. There is nothing to integrate and nothing to maintain.
Who each one fits
Obsess fits if you are a brand that wants an immersive digital flagship and you have the team and budget to run it as a project. That is the use case their whole platform was built around.
ARQR360 fits if you sell finished decor pieces off the shelf and want customers checking true size in their own rooms this month, with no platform project between you and the sale. For the money side of the same decision, we worked through the payback maths for a small decor store.
The cheapest way to check if AR works for your store
You do not have to commit to anything to find out. Send a photo of your bestselling lamp or mirror and we will build you one true-to-size AR (Augmented Reality) view free. Point your own phone at your own wall and check it against the real piece. If it does not convince you, you have spent nothing. Try the live decor demo first: it opens in your phone browser, no install.
Virtual storefronts and true-to-size views solve different problems. For the view that sits on the product page and answers the size question, read our decor store guide to cutting returns with AR.
FAQ
How much does Obsess cost?
Obsess does not publish pricing. You get a custom quote based on the size and detail of the virtual store project. ARQR360 publishes its full price: $249 one-time setup and $29 a month, with every AR (Augmented Reality) view built and hosted as part of it.
Who builds the 3D work?
With Obsess, their team builds the 3D virtual store from your brand assets and product data as a custom project. With ARQR360, we build the true-to-size AR (Augmented Reality) views from your product photos and the real listed dimensions. Your first view is free so you can check the quality before spending anything.
Do my customers need to download an app?
No, not with either one. Obsess experiences run in the browser and on the brand's existing channels. ARQR360 views open in the phone browser from a link or QR code, no install. The difference is what the customer gets: a store to walk through, or the exact product at true size in their own room. Try the live decor demo on your own phone and see which one your customers would actually use.
Try it on your own product, free
Reply with a photo of your bestselling product and we will build you one true-to-size AR model free, to try on your own phone. No commitment.
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