ARQR360 vs Threekit: What a Rug Store Actually Gets from Each

Picture a rug store owner in Manchester. She sells Persian and modern rugs from one shop and a website that ships across the UK. A customer in London buys a 200 x 290cm rug from her product page. It arrives and it drowns the living room. Back it goes. She pays the courier both ways and puts the rug in the open-box corner at a discount. That story repeats a few times a month.

When she starts looking into AR, two very different names come up. Threekit, the 3D visualization platform behind configurators for big brands. And ARQR360. She opens both websites and wonders which one is built for a store like hers.

This is the honest version.

What Threekit is

Threekit is a 3D product visualization platform for manufacturers and brands. Its main product is a visual configurator with real-time 3D rendering and AR: shoppers rotate products, change colours and materials, and see the result instantly. It is built for companies selling configurable products, with product data teams and digital staff behind the catalogue.

For a retailer, the model starts with 3D assets you supply or commission. The platform turns them into configurators, AR views, and virtual photography. That is powerful if you are a brand managing a big catalogue with teams and systems. For a shop holding nothing but product photos, the platform waits on assets that have to be built first.

What ARQR360 is

ARQR360 is a done-for-you AR catalogue for independent rug retailers. You send photos of your bestselling rugs and their real listed sizes and we build true-to-size AR (Augmented Reality) views from them, host them, and hand you links and QR codes that open the AR view in your customer's phone browser. No app. No platform to learn. No 3D team.

The audience is different. ARQR360 is built for stores that sell finished rugs off the shelf, not brands running configurator projects across a catalogue.

Price: quote-based platform vs one public flat rate

Threekit does not publish pricing on its website. You talk to their team and get a quote based on your catalogue and which parts of the platform you use. That is normal for a platform built for brands, and the only reliable number comes from their sales team.

ARQR360 publishes its price: $249 one-time setup and $29 a month. The AR views are included. There is no product cap, no per-view fee, and no content creation surcharge sitting on top.

Setup effort: a platform project vs sending photos

A Threekit project means you need 3D assets first. If you have CAD files or existing models, you can move fast. If you are a rug retailer holding nothing but product photos, someone has to build those assets before the platform can do anything for you. Then comes the platform work: building the configurators, embedding them, maintaining them. That is the right shape for a brand with a digital team. It is a heavy shape for a shop with five staff and a simple website.

With ARQR360 the project is: send photos, get a working AR catalogue back in about seven days. The links go on your product pages. The QR codes go in the shop. There is nothing to integrate and nothing to maintain.

True-to-size accuracy

Both routes show rugs at real dimensions in AR. The honest difference is not visual polish. It is what you have to go through to get your rug live, and what you pay every year to keep it there. For a store whose problem is customers guessing whether a rug fits their room, a true-to-size AR view that ships this month beats a perfect platform that ships next quarter.

One more number, and it is Shopify's own data, not ours: products with 3D or AR views convert about 94% better than products without. Whichever route you take, giving shoppers a true-to-size view beats a flat photo.

Who each one fits

Threekit makes sense if:

• You are a brand or a manufacturer selling configurable products
• You have a product data system and a digital team behind the catalogue
• You want configurators, virtual photography, and AR from one platform
• Your budget fits a quoted enterprise platform

ARQR360 is designed for stores like yours if:

• You are an independent rug retailer or showroom
• You sell finished rugs and hold no CAD files
• You use Shopify, WooCommerce, or a simple website
• You want shoppers to check size and fit in their own rooms, fast
• You need one public price with no surprises

The question to ask both vendors

Before you sign anything, ask both of us the same four questions in writing: what is the full annual cost including asset creation, who builds the 3D assets and from what source material, what happens to the assets if you end the contract, and does the customer need to download an app. The answers will tell you which tool fits your store faster than any feature list.

For another rug-store comparison, read ARQR360 vs Roomvo for rug stores.

The cheapest way to check if AR works for your store

You do not have to commit to anything to find out. Send a photo of your bestselling rug and we will build you one true-to-size AR (Augmented Reality) view free. Point your own phone at your own floor and check it against the real rug. If it does not convince you, you have spent nothing. Try the live rug demo first: it opens in your phone browser, no install.

Platforms aside, the reason any of this matters is the returns shelf. Why rug stores are adding true-to-size AR covers the problem every platform is trying to solve.